Making Something Meaningful Out of Mud

April 4, 2012 by
Posted in General Topics, Leadership

iStock_mudXSmall

A few months ago, my sister invited me to join her in May for the Warrior Dash, a 3-mile race course of various obstacles to overcome…all in the mud. I couldn’t think of anything I’d RATHER NOT do than to scale walls and crawl through barbed wire while covered in mud. Sadly, I was not able to register before the event was full. I had stalled just long enough!

Even though I won’t be joining my sister on race day, we meet three days a week for strength training and run together on the weekends. Our combined efforts not only inspire us both, but ensure she will be in peak performance come show time.

I see my role at GP Strategies in much the same way—one where I strive to provide support, encouragement, tools, and accountability to the customers I serve (both internally and externally). Inspiring and enabling people directly impacts their roles and business outcomes. In fact, “to make a meaningful impact” is one of GP Strategies’ core values that guides our decision-making and helps us support our customers. What makes this even more compelling is learning how our customers make an impact in their roles. As part of our new brand identity launch, we are highlighting a few customer successes.

Impact:

  • Seamlessly integrated learning technology for 37,000 employees in six months
  • Delivered 7,000 mobile, hands-on training courses to 97,000 first responders
  • Increased customer complaint first-call resolution through custom training and workshops

It’s exciting to see significant business impact that results from assessment, strategic planning, customized training, and execution.

We all have a race or goal to accomplish. Working together, inspiring each other, we are able to get to the finish line faster and celebrate. And gear up to take on the next challenge!

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About the Author: Jamie Coffey, GP Strategies’ Director of Marketing & Communications, holds specific responsibility for all aspects of marketing, including branding, public relations, content strategy, web, print, lead automation, social media, SEO and event marketing. She has over 20 years of marketing and business development experience for Commercial, Enterprise and Government clients. In her current role, Jamie leads a team of professionals who develop and execute the corporate marketing strategy as well as provide internal sales enablement communications and resources. Jamie’s greatest strengths are her enthusiasm, determination and the ability to collaborate effectively. Jamie lives in Northern Virginia with her husband and two princesses. For fun and to maintain her sanity, Jamie enjoys running, strength training and “clean eating.” Having a passion for music, Jamie sings in seasonal choir performances and has been known to step on a karaoke stage when the opportunity arises.

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